Mumbai Investment：Due to the strong opposition of Apple, the Tata Group abandoned the acquisition of Vivo's India business majority equity plan [Analysis of the market status of the Indian smartphone industry]

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Recently, according to the Indian Times, the Indian Industrial Giant Tata Group originally planned to acquire the majority of the Indian smartphone brand Vivo's business in India, but it was forced to leave it due to the strong opposition of Apple.

It is reported that under the pressure of localization policy promoted by the Indian government, Vivo is seeking to give Tata Group by selling 51%of its Indian subsidiaries, while Tata Group can take this opportunity to expand its market share in the consumer electronics field.

Apple's opposition is straightforward: As an important partner of the Tata Group, Apple is worried that any transaction with competitors vivo may harm its interests.The cooperation between Tata Group and vivo may mean that Apple's competitive situation in the Indian market will happen subtle changes, especially in terms of supply chain integration and market share competition.As a result, Apple's attitude has become one of the key factors to kill the transaction.

In recent years, Apple has implemented the strategy of "de -risk" and decentralized supply chain to turn orders to India.India is the world's second largest smartphone market, and India has the largest population in the world. The future potential is huge. Apple is accelerating the layout to seize future growth opportunities.On July 30, the Taiwan Economic Daily reported that Hon Hai (Foxconn) will produce iPhone 16 Pro and Pro Max in India. This is also the first time that Apple has produced high -end PRO series models in India. Previously, only ordinary models were in India in India.For creation, Pro is only manufactured in the Indian mainland.

Apple's oversupply of India is not only because of the huge potential of the Indian market, but also because of the preferential policies provided by the Indian government to attract foreign capital, including reducing import tariffs, all of which help Apple reduce costs and enhance competitiveness.In this context, Apple is naturally unwilling to see any factors that may weaken its market position in India or affect the stability of the supply chain.

According to the latest data of market research company Counterpoint Research, in the second quarter of the Indian market in the second quarter of 2024, Xiaomi ranked first with 18.9%market share, and vivo ranked second with 18.8%of the market share.Realme ranks fourth with a market share of 12.5%, while OPPO ranks fifth with 11.4%of the market share.It is worth mentioning that Apple failed to enter the top five.

Apple and vivo are important players in the global smartphone market

After years of competition, the global smartphone market has matured and the market concentration has higher concentration.At present, the main participants in the global market include Apple, Samsung, Xiaomi, OPPO, and vivo.According to data in the third quarter of 2022, the market share of these five companies reached 80%.

Note: The above unification adopts market status data in the third quarter of the year.

Analysis of the number of people in Indian smartphones: The compound growth rate of the past seven years exceeds 35%

From the perspective of statistical data, the scale of Indian smartphones in 2013-2020 showed a rise in year by year. During the period, the annual compound growth rate was 37.22%. In 2020, the number of Indian smartphone users was 696 million, an increase of 9.69%year-on-year.Mumbai Investment

Indian brand market share in Indian smartphone brands has increased

From the statistical data, Indian mobile phone brands have developed rapidly in the Indian smartphone market, and the market share is also growing rapidly.From 2016 to 2020, Samsung's market share in the Indian mobile phone market has remained above 20%. In recent years, Xiaomi, Vivo, Realme, and OPPO have achieved rapid expansion after entering the Indian market.By the second quarter of 2021, Samsung's market share fell to 17%, while Xiaomi and Vivo's market share reached 29%and 17%, respectively.It is worth noting that according to statistics, the market share of the top five brands in the Indian smartphone market has shown a trend year by year, which shows that the concentration of the smartphone industry in the Indian market is increasing year by year.

According to a report released by the market research company Counterpoint Research, India ’s smartphone shipments in the second quarter of 2024 decreased by 2%year -on -year.The decline is mainly affected by factors such as heat waves, seasonal downturn, and slow demand.Analysts pointed out that high -temperature weather in various regions has led to a decrease in traffic traffic in offline stores. At the same time, consumers are more inclined to buy home appliances such as air conditioners and refrigerators, thereby delaying the purchase plan of smartphones.This reduction of demand has led to the backlog of inventory.It is worth noting that in the high -end mobile phone market (referring to models selling more than 45,000 Indian rupees), India's second quarter of high -end models in 2024 increased by 24%year -on -year.

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For more research and analysis of this industry, please refer to the "Analysis Report of the Market Demand Planning and Investment Strategic Planning of Indian Smart Mobile Industry in India" Institute of Prospective Industry Research Institute.

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