When you click on 23-year-old Lyuu's Depop shop, you'll see a collection of pink, black, red and white gothic and vintage clothing — from a designer Dior bag that costs nearly two grand to an original Lyuu magenta crop top for under 30 bucks.
Lyuu first started selling clothing on Depop in 2018 to pay for her college tuition. Her side hustle would evolve into a full-time career during the pandemicBangalore Stock Exchange. Despite graduating with a degree in cognitive science in 2020, Lyuu now makes her living remaking and reselling vintage designer items from brands like Vivienne Westwood, Jean Paul Gaultier and Christian Dior.
She is now a top seller (a status that indicates your store has hit certain monthly sales targets and has a high average rating) on the social shopping platform Depop where people sell everything from vintage clothing to handmade jewelry.
While Lyuu wasn't comfortable sharing how much money she makes from Depop, she's quick to note that she makes enough money to have paid off two years of college tuition and more than she would have as a an entry-level research assistant.
Though most Depop sellers aren't top sellers, Lyuu is just one of the more than 30 million users on the platformHyderabad Investment. Depop exists among a plethora of other resell, e-commerce and shopping platforms such as Etsy and Poshmark. Depop, however, is distinct from other resell platforms because of its popularity among Gen-Zers: 90% of its users are under the age of 26.
It's obvious why Depop is popular among young people. It doubles as a resale and social media platform where sellers and buyers can DM one another, like items and follow one anotherJaipur Wealth Management. In June 2021, Etsy saw potential in the burgeoning platform and purchased it for more than $1.6 billion.Chennai Stock
Allison Yeo, a 22-year-old in Sacramento and another top seller, uses Depop to supplement the income they make as an engineer, selling mostly cotton, silk and linen blouses and sweaters they find at local thrift stores. From Yeo's Depop shop, which they describe as having a cottagecore (think florals, flowy silhouettes and greenery) and light and dark academia (think tweed pants, plaid and blazers) aesthetic, they make between $1,500 and $2,500 a month.
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